I like to say that everything is money, which is just another way of saying that all goods are liquid to some degree or other. Whether it be a house, a banknote, or ice cream, each of these items carries a liquidity premium. How large are these liquidity premia? It's difficult to get good measurements, but there are a few venues that offer a glimpse of this rare beast. One of them is equity markets. More specifically, we can use restricted stock studies to tease out liquidity premia.
Imagine that your shares in Microsoft, normally so easily exchanged on various stock markets like the New York Stock exchange or NASDAQ, were restricted for a period of time in a way that prevented you from trading them. Apart from this impairment, your illiquid Microsoft shares are exactly like any other Microsoft share: they provide you with a dividend, voting power, and a contingent claim on firm assets should Microsoft decide to wind up the business. The price you'd be willing to pay to own these rather unique shares would reflect their lack of liquidity. Or, put differently, the difference between the price of regular Microsoft shares and restricted Microsoft shares would precisely represent the value that you ascribe to the liquidity of regular Microsoft shares, or their liquidity premium.
Luckily for us, the practice of placing restricted stock, or unregistered stock, with investors provides an opportunity to measure this difference. When you buy a blue chip stock on the NYSE you're purchasing registered stock—the issuer has registered the original offering of securities with the SEC. This is an expensive and time consuming process involving all sorts of lawyers and fees. If the issuer wishes to avoid these fees, it can choose to forgo registration and issue what are called unregistered shares, as long as the issue is presented to private accredited investors and not to the general public. However, securities law stipulates that investors who receive unregistered stock must accept a number of restrictions, all of which limit the liquidity of unregistered stock. In general, laws proscribe a holding period over which the owner of restricted stock cannot sell in public markets. After the holding period expires, unregistered securities can be sold in public transactions but only by complying with certain “dribble out,” or volume limit, provisions that may impede a stockholder from liquidating a position sufficiently fast. (For instance, an owner of restricted stock might not be able to sell more than x% of the stocks monthly trading volume).
Restricted stock studies measure the difference between the price at which a company has issued restricted stock and the publicly-traded price of that same company's non-restricted, or registered, stock . This difference represents the liquidity premium on the firm's registered stock; the very same liquidity that restricted stock owner forgo.
The chart below provides a partial listing of restricted stock studies and the average discount to market value displayed by restricted stock in each:
The earliest restricted stock studies show a ~30% difference between the price of restricted stock and its publicly-traded equivalent. This implies that the liquidity premium over the combination of the holding period (initially set at two years) and dribbling out period on an average stock amounted to about 30 cents per each dollar of stock. That number doesn't include the value of liquidity after the holding period has expired and dribbling out rules have ceased to have a significant effect; if the entire lifespan of a stock were incorporated, we can imagine that 40-50 cents of each dollar worth of a typical stock might be due to liquidity. That's quite a lot!
As the chart shows, over time studies have found that the measured gap between the price of restricted shares and regular publicly-traded shares has steadily shrunk. This is due in part to changes in SEC rules concerning the sales of restricted shares. Owners of restricted shares initially faced a 2-year holding period, but this was reduced to 1-year in 1997 and then six months in 2008. Non affiliate owners (those who are not insiders and don't own controlling blocks of stock) initially faced an indefinite dribbling out period (ie. volume limitations) but this was reduced to 3 years of volume limitations in 1983, 2 years in 1997, and just six months in 2008. In 1990, something called the “tacking” rule was changed. Prior to this amendment, any sale of unregistered stock, even in privately negotiated transactions, would result in the required holding period restarting, a large inconvenience to the buyer. The 1990 amendment allowed non-affiliate purchasers to “tack” the previous owners’ holding period to their own holding period. Because all of these rule changes improved the liquidity of restricted shares, over time investors have needed less of an inducement to hold restricted stock relative to regular shares—thus the downward trend in average discount size.
Why so many restricted stock studies? In the field of business appraisal, evaluators are often called upon to estimate the values of illiquid assets in estates and divorce proceedings, typically small privately held company shares. One way to go about this is to apply an earnings multiple from a comparable publicly- traded companies trade to the privately held firm's earnings. But this assumes an "as if marketable" value for what is actually a very illiquid asset. A discount for lack of marketability (DLOM) must be applied to correct for this problem. A DLOM is the amount an appraiser deducts from the value of an ownership interest to reflect the relative absence of marketability. It will often be the single largest value adjustment than an appraiser will have to make. The results must be defensible in a court of law, necessitating a well structured argument backed by data. Restricted stock studies offer a way for an appraiser at a reasonable DLOM. Of course, an owner of an asset may want as large a discount as possible, usually for tax reasons. They therefore will be tempted to use a study with the highest discount, perhaps an older study that assumes 2-year holding periods, even though six month holding periods now prevail. The IRS has made efforts to shift the profession to using smaller DLOMs, for obvious reasons.
A major weakness of restricted stock studies is the assumption that the entire price gap between a restricted stock price and its publicly traded counterpart can be traced to the liquidity factor. But this isn't necessarily the case. Companies will often artificially underprice private offerings as a way to pay for services rendered (say to suppliers), to reward insiders, or to curry favor. This is the barter function of stock. We need to separate the portion of a restricted share discount that arises for liquidity reasons from that which arises due to this barter function. One way to do so is to compare the prices at which private offerings of restricted stock are carried out relative to private offerings of regular stock. Since both forms of private stock issuance are equally likely to be used for barter, the barter function can be canceled out, thereby leaving liquidity as the only explanation for the gap between the prices of restricted and non-restricted private stock issues.
Wruck (1989) found that the difference in average discounts between the restricted share offerings in her study and registered share offerings was 17.6%, while the difference in median discounts was 10.4%. Bajaj et al found that private issues of registered shares were conducted at average discounts of 14.04% to their publicly traded price, while the average discount on placements of unregistered shares were conducted at 28.13% to their public price, 14.09% higher than the average discount on registered placements. This puts stock liquidity premiums at about 10-15 cents on the dollar, far below levels found in other studies.
Nevertheless, the fact that around 10 cents of each $1 worth of Microsoft stock can be attributed to the value that the market ascribes to one or two years of liquidity is still a significant number. And remember that restricted stock studies don't measure the long-term liquidity factor, only the value of liquidity foregone over the holding period and a dribbling out period. If the studies did isolate longer term measures of liquidity, we might find that 15-20 cents of each $1 of Microsoft stock is comprised of liquidity value.
All of this means that a share of Microsoft isn't a mere financial asset—a portion of any Microsoft share is providing its owner with a stream of consumable services, much like one's lawyer or neighborhood policeman or pair of shoes provides a service. If some sort of shock were to reduce the liquidity that Microsoft provides, then everyone would be made worse off. (All the more reason to adopt liquidity-adjusted equity analysis). Of course, all of this applies just as well to other securities like bonds and derivatives. And it also applies to consumer and capital goods, houses, land, and collectibles. Everything carries a degree of liquidity, and if we could compare the price of that asset to some illiquid copy of itself (restricted houses, restricted land, restricted paintings) then we'd have a pretty good idea for how much value the market ascribes to that liquidity.